Research Concierge
At Woo Brand Research, we leverage our background, knowledge, and resources to help you thrive. So, whether you need us to help develop your research strategy protocol, train your in-house team, conduct a study, analyze results, or a combination of all of the above, we are here to help.
We are not simply your research partner, but your thought partner. We believe that there is no “one-size-fits-all” approach to research. We recognize that each business and brand is unique, and so are your research needs.
Our approach is to fully understand your business demands so we can create a customized, scalable research program that will give you the insights you need to drive long-term strategy and growth. We stay on top of trends and methodologies so we can equip you with the resources necessary to access and utilize research and data effectively.
Our Offerings
We offer a range of consultancy services, and what makes us unique is that you decide how best we can be your partner—whether you need a team to jump in short-term for a specific need or if you are looking for a long-term, in-house consultant.
Strategy Planning
Customized strategy sessions developed with key members of your organization designed to identify and prioritize objectives to drive implementation and ensure that desired objectives and outcomes align.
Market Research
Full and/or partial quantitative and qualitative research studies. Our expertise includes product development, brand & communications planning and tracking, the shopper “journey” and decision-making process, and user experience.
GenerationAl/Lifestage Deep Dives
While we have extensive knowledge across all generational groups, we specialize in understanding the motivations and behaviors of Gen Z, Millennials, and Gen X, and how we can leverage these learnings for your business.
Custom Research training
Tailored research training programs that will educate your team on how to better understand the ins-and-outs of research so they can better extract meaningful insights.
RFP Development
Eliminate the daunting and time-consuming task of the RFP process with our expertise in drafting proposals and proposal requests designed to help you win new business or find the right collaborators.
Our Story
Woo Brand Research was founded when we noticed a key theme during conversations with our partners: the frequent need for an extra pair of hands—whether it is to run a project, step-in for emergencies, or fulfill a specific role so as to maintain a better work-life balance.
This realization fueled our desire to offer services that can alleviate the pressures of your business, thereby pushing the process forward.
The new reality is that we can’t do it all, and sometimes, we need to bring in a trusted research partner who can immediately jump in and make an impact without the stress of having to onboard or train. Being stretched too thin is a predicament we’ve experienced ourselves, that’s why we’re here to help. Let us know how we can help you succeed.
About Our Founder
A BRAND STRATEGY AND COMMUNICATIONS EXPERT,
ANGELA WOO HAS 24 YEARS of experience in the research industry
Angela is passionate about revealing “the shopper truth” and its rising importance in the digital age. Her curiosity about the consumer mindset and what drives their actions has led to a commitment to helping Fortune 500 brands understand consumers from all angles, including how different generations think and interact, and how to effectively market to each group. When it comes to research and strategic insights, Angela has been successful in helping her clients apply research findings to drive vital business decisions.
An authority on Millennials, Generation X and Generation Z, Angela has shared her findings by authoring nationally-placed articles as a member of the Forbes Agency Council as well as individually.
In addition to founding Woo Brand Research, Angela was a founder of Alter Agents, a brand consulting agency, and has held senior roles in research and branding communication agencies Hall and Partners and Lieberman Research Worldwide.
